GTA 6 Takes Over Selfridges: Vice City Merch, Burger Shot Uniforms and a £2,500 Jacket
Rockstar has brought Vice City to Selfridges in London ahead of GTA 6’s November 19 launch. Here’s what’s in the collection, from Burger Shot uniforms to the £2,500 varsity jacket.
Vice City has opened a branch in London. Selfridges has launched a Grand Theft Auto VI takeover at its Corner Shop, complete with limited-edition merchandise you can also browse online. GTA 6 arrives November 19, but apparently the shopping spree starts now.
And this is more fun than a wall of logo tees. Rockstar has brought bits of Leonida’s fictional world into an actual department store. You can shop for Vice City sports gear, dress like you work at Burger Shot, or spend a frankly alarming amount on a varsity jacket.
What’s in the GTA 6 Selfridges collection?
The range mixes game-branded clothing with merchandise for places and teams from GTA 6. Highlights include:
- Vice City Manatees gear, including a teal Starter jacket and football-themed items.
- Burger Shot uniforms, because someone has to look ready for the lunch rush in Leonida.
- Vice City Narcos merchandise, including basketball-inspired pieces.
- GTA VI and Goodtime State jackets, alongside tees, caps and smaller collectibles.
The headline price belongs to the Goodtime State varsity jacket: £2,500 in the UK. At the other end of the range are things like keychains and a shot glass. The Manatees Starter jacket is listed at £280 in the UK, while Selfridges’ US listing shows it at $340.
My pick? The stuff that looks like it came from Vice City
The Burger Shot uniform is such a good GTA idea. A plain VI logo tells people you bought merch; a fast-food work shirt makes it look like you’ve somehow already had a terrible shift in the game. The Manatees gear has that same appeal. It works as a real sports jacket while quietly building out Vice City’s world.
The £2,500 jacket is wild, though. I’d love to see one in person. I would also need to complete several in-game heists before considering the real-life purchase.
Where can you see or buy it?
Selfridges is promoting the takeover at The Corner Shop in its London store. Its GTA VI collection page also lists merchandise online, including a US storefront. If the page puts you in a queue, that appears to be part of the launch-day demand.
This is the kind of GTA marketing I want more of. A Burger Shot shirt and a Manatees jacket make Vice City feel like a place with its own teams, jobs and questionable fashion choices before we’ve even stepped into it.
Which piece would you actually wear?
Writing GTA news and guides for GTAGOD.